Marshals

A marshals job on the course is to enforce the rules and spot the errant drives. We knew with Twist Face every golfer would be more accurate off the tee, essentially making the marshals feel a bit underutilized. With measurable gains in driving accuracy YOY for TaylorMade athletes; we created a brand spot that had a little fun at the marshals expense.

 

CLIENT: taylormade
ROLE: CREATIVE CONCEPT & CREATIVE DIRECTION

AGENCY: zambezi