Coming off of a second year of success for M, TaylorMade looked to us to help convey the new speed innovations across the 2019 equipment line. While highlighting each products key speed feature we also set out to help the consumer understand that “Not All Speed Is Created Equal”.
ROLE: CREATIVE CONCEPT & CREATIVE DIRECTION
Inspired by vintage racing posters we developed a new look and feel for the category, shedding the dark, shadowed standard. Design elements were drawn from the club graphics.
An irons innovation bringing more stability to the club providing more ball speed on off center strikes. Additionally we were given the opportunity to name the product.
TwistFace changed the driver market and quickly became the most desired product of 2018. In 2019 TaylorMade brought that same technology to their fairway woods, along with a titanium body for increased club speed.